Abstract: A word game provides players with several starting first letters and one or more association categories, the association categories may include antonyms, homophones, hyponyms, synonyms and other word relationships. A player may begin to create a word set by deriving, finding, speaking or otherwise indicating a first word and a second word, on condition that the player generated words have starting first letters issued to the player and share a predefined association category. Disclosed word games may be played upon playing boards, with cards, upon electronic devices and other platforms.