Abstract: A system whereby a prospective purchaser of floor coverings may be provided with a simulated view of various floor covering styles and patterns within the actual contemplated environment of use including furniture, walls, and other non-floor covering elements within the environment of use. A view of the proposed environment of installation is communicated to a floor covering manufacturer or other designated entity for manipulation of the image in digital form to display floor covering products of interest to the purchaser within the proposed environment of use. The generated images are thereafter communicated back to the potential purchaser for his or her review and consideration. A standardized product identification system is utilized to insure that the floor coverings of interest to the potential consumer are imported into the digitized view.