Abstract: One embodiment includes a system and method for identifying potential consumer candidates in the market for products or services is disclosed. The system and method may predict whether a consumer is likely to be “in the market” for a product or service can be achieved by utilizing an “in the market” system to determine which groups of consumers will likely respond to solicitation or be in need of a product or service. The system and method may provide data that allows businesses to quickly determine consumer groups that will likely utilize their services or purchase their products.