Abstract: A heads-up display system for a vehicle includes a display area on a surface of the vehicle and an optical projection unit for projecting graphic elements to the display area. An electronic control unit is operatively connected for computer communication to the optical projection unit. The electronic control unit determines a perspective view of a real road scene from a user while the user views the real road scene through the display area based on a ride height of the vehicle and an eyepoint of the user. The electronic control unit identifies road features that are visible to the user in the perspective view of the real road scene and adjusts a virtual image having inclined content based on the road features so that the inclined content substantially matches the perspective of the real road scene. Further, the electronic control unit controls the optical projection unit to project the virtual image to the display area.