Abstract: A fish lure comprising an elongated, rearwardly tapering body portion having a head end and a tail end, and a plurality of hooks depending from the bottom thereof. The body portion has a bottom recess formed at its head end which provides a water engaging surface for imparting a life-like action to the lure as it is drawn through water by a line attached to the head end of the lure. The tail end of the body portion is provided with a thin, flat, flexible tail-like diving fin which can be bent upwardly or downwardly, as desired, to regulate the depth at which the lure dives through water as the lure is retrieved, as by a jerking action, through water. The tail-like fin is adapted to support an outrigger assembly which, in its preferred form, comprises a pair of wire-like members which diverge outwardly and rearwardly from the tail-like fin, and have hooks attached to the free ends thereof.