Abstract: A computerized system for displaying advertising or other informational content and monitoring viewership of same features a plurality of display devices connected to a facial recognition server and a backend server via a communications network. Each display device includes a visual display for displaying the content, and a camera for capturing digital images of a surrounding environment. Captured images are forwarded to a facial recognition server, which performs detection and analysis of facial characteristics of viewers' faces captured within the digital images. For each image, results of the analysis are received by the backend server, and stored in association with a timestamp of the image and identification of the particular display device that captured the image. Reports on the viewership of a particular display device and/or specific content are generated, for example for use by an advertiser associated with that specific content.