Patents by Inventor Charlie Vestner

Charlie Vestner has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Expanding Ad Group Themes Using Aggregated Sequential Search Queries
    Publication number: 20110295678
    Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for creating ad groups based on sequential search queries are disclosed. A seed ad group theme can be selected. Aggregated sequential search queries can be obtained from a seed search query having identical terms as the seed ad group theme. The aggregated sequential search queries can be used as additional ad group themes for generating new ad groups. Keywords can be selected for each new ad groups based on one or more performance criteria. Performance of ad groups and keywords and changes in aggregated sequential search queries can be monitored for subsequent ad group creation, removal, and dynamic tuning.
    Type: Application
    Filed: May 28, 2010
    Publication date: December 1, 2011
    Applicant: GOOGLE INC.
    Inventors: Jasper Seldin, Jonathan Yahalom, Lindsey Wall, Shilpa Jain, Charlie Vestner, Rebecca Illowsky