Abstract: An example method may include obtaining a digital advertisement for a tangible product, a location-based condition of the digital advertisement, an inventory-based condition of the digital advertisement, location information of a consumer, and inventory information of a physical location associated with a retailer. The method may also include estimating a future location of the consumer based on the location information. The method may also include determining to surface the digital advertisement at the client device in response to the estimated future location satisfying the location-based condition and/or the inventory information satisfying the inventory-based condition. The consumer may purchase the tangible product from a retailer. The consumer may pick up the tangible product from the physical location associated with the retailer.