Abstract: A recurring revenue benchmarking system and method are disclosed. A repository storing aggregate information regarding service revenue renewals is accessed. The aggregate information includes historical data generated by one or more commercial entities, and is defined according to one or more metrics related to renewal of one or more service assets by the one or more commercial entities. A predictive model is generated based on the aggregate information accessed from the repository. A set of parameters representative of at least one offer for renewal of a service asset within a sales period is defined. The offer relates to at least one recurring revenue asset managed by a first commercial entity using a recurring revenue management system.