Abstract: A printer assembly is described that includes a media hub configured to receive a media roll and supply a media from the media roll along a media path, wherein the media includes a plurality of labels each comprising a Radio Frequency Identification (RFID) inlay. The printer assembly also includes a media guide positioned adjacent to the media path. The media guide includes an RFID antenna, with the RFID antenna communicatively coupled to an RFID control system and configured to transmit signals to encode the RFID inlay on a first label. The media guide also includes at least one shield, wherein the at least one shield is positioned adjacent to the RFID antenna to prevent, during an encoding of the RFID inlay on the first label of the plurality of labels, an encoding of the RFID inlay on a second label of the plurality of labels.