Patents by Inventor Chengwen R. Chu

Chengwen R. Chu has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • System and method for assessing customer segmentation strategies
    Patent number: 8000995
    Abstract: In a novel computer-implemented method and system for assessing segmentation strategies, at least two models are selected for a plurality of segments. Segment performance of the segmentation strategy segments according to selected models is measured. Aggregate segmentation strategy performance data is obtained by aggregating segment performance for each segmentation strategy. Segmentation strategy performance indicia are generated to compare the aggregate segmentation strategy performance data of at least two of the segmentation strategies.
    Type: Grant
    Filed: March 22, 2006
    Date of Patent: August 16, 2011
    Assignee: SAS Institute Inc.
    Inventors: Chengwen R. Chu, Jack T. Bulkley