Abstract: An interactive voice response (IVR) system establishes an IVR call connection with a user. The IVR system sends a service recommendation request for the user to a voice recommendation system to acquire one or more voice service modules recommended to the user via the voice recommendation system. The IVR system assembles the voice service modules recommended to the user into a menu for voice display. The voice service modules recommended to the user are voice service modules matched with service demand data of the user among preset voice service modules. The IVR system no longer displays according to a fixed voice display process, but displays the voice service modules in a personalized manner. Therefore, the user, when acquiring corresponding services, is able to locate desirable voice service modules without executing feedback operations repeatedly, which shortens the voice display time and decreases the call loss, thereby reducing the usage of system resource.