Abstract: Embodiments of this application provide an article display processing method and apparatus and an electronic device. An exemplary method includes: displaying a plurality of articles on a webpage, each of the plurality of articles being associated with an user interface; receiving a user selection of the user interface associated with a selected article from a first user; obtaining an environment template corresponding to the selected article, wherein the environment template is a digitally-generated simulated environment and stored in a database; generating a display image comprising the environment template fused with the selected article as a main view angle according to feature data of the selected article; and sending the display image to a client device of the first user for display.