Abstract: The present invention provides interactive and automated methods and systems that facilitate the improved stewardship of broadcast advertising by all industry participants. The system employs data from multiple sources, such as agency media management systems; broadcaster inventory and sales management systems; agency and broadcaster traffic management systems; and the ConfirMedia® broadcast monitoring system developed by Verance Corporation; as well as from third-party industry data sources such as electronic program guides, broadcaster and market population data, and audience rating services, to allow the fulfillment of broadcast advertising agreements to be verified and accounted for, and for discrepancies between various data sources to be identified and resolved.