Abstract: An assembly including a power source, a device for attaching the power source to a lower portion of a fishing rod, a length of fiber optic cable with a plurality of clips for securing the cable to the rod, and a light bulb. The light bulb which may have utility in other applications, includes a configured mass of plastic which encloses a region of reduced density which defines a first reflective region while the exterior of the bulb defines a second reflective region. The light bulb has a recess which receives a second end of the fiber optic cable so that the cable conducts a light beam to the bulb where it engages the first reflective surface and is bounced between the first reflective surface and the second reflective surface. Preferably, an electrical shrink tubing forms a sleeve over the first few inches adjacent the power source to focus the light beam along the cable. Color may be added to the bulb for alternate decorative uses.