Abstract: A Quick Search User Interface (UI) comprises a search entry field for inputting characters, e.g. search terms. The Quick Search UI further comprises icons that are graphical representations of applications. The Quick Search UI subsequently launches an operating system and passes the user action to the operating system. The operating system uses this information to generate search results comprising websites, program files, videos, etc. Alternatively, the operating system launches the application(s) selected by the user. Icons displayed on the user interface are ordered, for example, according to a company's willingness to pay more money for a more prominent spot or according to user preferences. The Quick Search UI can be customized using skins with themes, such as musicians, geographic locations, and/or products. The icons can be displayed according to which application provider pays the highest premium, or according to user preference.