Abstract: A trademark map construction method is revealed. Firstly, select a range of trademarks intended to be analyzed and take background data of trademark samples required. Then integrate the above data to form a questionnaire having trademark modes and related serial number. Next invite people to divide the trademark samples into groups with similarity according to their subjective judgment and complete a corresponding matrix. Use Multi-Dimensional Scale (MDS) algorithms to process the above data so as to get relative distance between the trademark samples. Thus the distribution of the trademark samples in the trademark map is obtained. Thereby enterprises are provided with a trademark design reference and product recognition, positioning are also achieved.