Patents by Inventor Chingwei Peter Cheng

Chingwei Peter Cheng has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Publication number: 20080201188
    Abstract: System and methods of constructing and operating a network of advertising networks in support of the real-time selection and distribution of creatives to network connected client computer systems for composited presentation on Web pages served to client computer systems. The network of networks is constructed by associating a plurality of publisher sites with a plurality of advertising networks, with each publisher site associated with one or more advertising networks, and associating a plurality of advertising campaigns with the plurality of advertising networks, with each advertising campaign associated with one or more of the advertising networks and further defined by respective campaign criteria. A campaign prioritization list is produced for each publisher site, generated based on a competitive analysis of respective campaign criteria, including a normalized campaign buy basis, employing a past-performance-based projection of a competitive completion of the advertising campaigns.
    Type: Application
    Filed: February 13, 2008
    Publication date: August 21, 2008
    Inventors: Steven C. Heyman, Heidi K. Carson, Tanya Y. Cheng, Chingwei Peter Cheng
  • Patent number: 7152039
    Abstract: A computer-implemented method of categorizing a customer includes steps of selecting a measure on which the status of the customer is to be analyzed, selecting a calculation period and selecting a comparison method. A lifecycle factor may then be computed, the lifecycle factor being related to both the size and the growth of the customer according to the selected measure. Both the size and growth are determined over two selected calculation periods using the selected comparison method. Selected customers may then be categorized into one of a plurality of lifecycle stages by evaluating a plurality of categorization criteria, at least one of the plurality of categorization criteria including the computed lifecycle factor. For example, the lifecycle stages may include the stages of New, Growing, Stable, Declining, Defected and/or Insignificant.
    Type: Grant
    Filed: June 29, 2000
    Date of Patent: December 19, 2006
    Assignee: Oracle International Corporation
    Inventors: Chingwei Peter Cheng, Lee Sang