Abstract: System and methods for broadcasting and recording live shopping broadcasts. A broadcast stream from a presenter (e.g., influencer) is received and distributed to viewers (e.g., shoppers). Additionally, a start identifier for a product is received from the presenter during the broadcast stream, product details for the product are distributed to the viewers upon receipt of the start identifier for the product, and an end identifier for the product is received from the presenter during the broadcast stream. The broadcast stream is recorded, and portions of the broadcast stream are associated with the product corresponding to a time period between the start identifier and the end identifier to generate a product broadcast file (e.g., for display and presentation) along with the product in an online marketplace.

Abstract: A multi-user shopping experience that allows users to converse and exchange ideas in a group setting while shopping. Through a browser or an application (e.g., on a mobile device), users are able converse with other shoppers, exchange ideas, select items, view items selected by other users, and make purchases. Additionally, each user is notified of other users' activities (e.g., viewing a collective shopping bin or browsing web pages in an on-line marketplace). Furthermore, incentives (such as discounts or free gifts) are provided to users in the group.