Abstract: A system and method for using super geo-fences and virtual fences to improve efficiency of geo-fences is disclosed. A server system stores geo-fence data for a plurality of geo-fences and receives a request for updated geo-fence data from a client system. The server system selects one or more geo-fences and generates a super geo-fence that encompasses all the selected geo-fences. The server system determines a super geo-fence reduction factor. The server system reduces the size of the super geo-fence based on the determined reduction factor. The server system then transmits the generated super geo-fence and the selected one or more geo-fences to the client system.

Abstract: A system and method for using time to reach determinations to improve the usability of geo-fences is disclosed. A computer system accesses a current location of a client system and identifies one or more nearby geo-fences. The computer system then calculates the time to reach each of these geo-fences. If the calculated time to reach value for a particular geo-fence is within the notification range associated with that geo-fence, then the computer system generates a notification to display to a user.

Abstract: System and methods directed to collection of data to determine interest is herein described. An area that is a pre-defined distance from a brick-and-mortar store is identified. An indication is received from a mobile device associated with a user, the indication being received based on geofence data that indicates a geofence that surrounds the identified area. In response to receipt of the indication, data from the mobile device is periodically collected. A determination that the data collected from the mobile device indicates interest in the brick-and-mortar store is performed. A notification to the mobile device is presented based on the determination.

Abstract: A system may identify attributes of a geofence surrounding a location. The attributes of the geofence may represent merchant characteristics of a brick-and-mortar store and may further represent item characteristics of merchandise items available for sale from the brick-and-mortar store. A subset of users from a plurality of users eligible to receive the geofence may be selected based at least in part on matching the attributes of the geofence to preferences associated with each user among the subset of users. Geofence data representing the geofence may be sent to each of the client devices operated by the subset of the plurality of users. An indication may be received from a client device operated by a user of the user crossing into the geofence based on the geofence data. Lastly, a notification may be presented to the client device operated by the user.

Abstract: A plurality of location data points is collected by a system, each location data point of the plurality of location data points corresponding to a request received at a central server from a user device of a user among a group of users. A geographic heatmap is created based on the collected plurality of location data points, the geographic heatmap identifying density distributions of the plurality of location data points, the density distributions being concentrations of the location data points included in each of a plurality of identified locations. The density distributions are analyzed within the geographic heatmap to identify a target location from one of the plurality of identified locations with a density profile including parameters exceeding one or more pre-defined thresholds. A geofence is generated around the target location, the geofence enabling detection of target users for distributions of promotional publications associated with the target location.

Abstract: A system comprising a computer-readable storage medium storing at least one program and a computer-implemented method for transmitting peer-based geo-fence messages are described. Consistent with some embodiments, the method may include detecting a subject user breaching a geo-fence, and locating proximate users within a predefined distance of the subject user. A peer user of the subject user is then identified from the proximate users. The method may further include transmitting a message to the peer user in response to the subject user breaching the geo-fence.

Abstract: A system to utilize geo-fences to limit calls to a server system from a user's mobile device may be provided in the form of a geo-fencing application executing on a mobile device. A geo-fencing application may be configured to detect, based on the monitored location information, that the associated mobile device has entered an area represented by a passive geo-fence and stop reporting location information to the server until the mobile device is outside the area represented by the passive geo-fence. A passive geo-fence represents a low or non-engagement geographical area, where a service provider is not as interested in engaging with potential or existing customers with respect to their services.

Abstract: A system comprising a computer-readable storage medium storing at least one program and a computer-implemented method for provisioning a personalized geo-fence are described. Consistent with some embodiments, the method may include obtaining social network activity of a user from one or more social networks. The social network activity is analyzed to identify a concept for which the user has conveyed an affinity. A real-world location corresponding to the concept is identified and a personalized geo-fence is created for the user around the real-world location.

Abstract: Systems and methods for detecting geolocation data associated with a traveler and detecting geolocation data associated with a plurality of routes of public conveyances. Detecting a match between the geolocation data associated with the traveler and the geolocation data associated with one of the plurality of routes of public conveyances provides a signal responsive to which the traveler may be engaged electronically. The match between the geolocation data associated with the traveler and the geolocation associated with one of the plurality of routes of public conveyances indicates that the traveler is traveling on a public conveyance and may have time to respond to electronic notifications. A match between an IP address from the user and an IP address associated with a public conveyance indicates that the traveler is traveling on the public conveyance.

Abstract: A system to effectuate passive check-in with respect to a user's mobile device is described. A server system may be configured to receive communications from a GPS-enabled mobile device (e.g., a mobile phone), extract a stream of locations from the received communications, and use the location information to determine whether a boundary-crossing event has occurred with respect to the mobile device. In response to detecting a boundary-crossing event, the server may communicate a message, such as a recommendation, to the mobile device.