Abstract: An embroidering position setting device and method of operation thereof for an embroidering sewing machine are described. The embroidering sewing machine is capable of storing pattern data in a memory for a plurality of embroidery patterns which can be selectively read out to operate a stitch forming device to form the stitches of a selected pattern or patterns on a cloth to be stitched. An embroidering frame has a cloth extended thereon to be embroidered and is connected to an X-Y drive mechanism, said cloth having a mark located at an optional position for representing a reference embroidering position of the cloth. Jog keys are selectively operated to operate said X-Y drive mechanism thereby to shift said embroidering frame so that said reference embroidering position mark of the cloth may be located at the position under said machine needle in vertical alignment therewith.