Abstract: Systems, methods, and computer-readable media are disclosed for annotating content data such as video data with annotation data (e.g., images, emoji, memes, stylized text, sounds) in near real time. Example methods may include determining transcribed text from the content data, associated annotation data with the transcribed text, and annotating the content data with some or all transcribed text and annotation data. Example methods may further include editing the annotated content data to generate modified annotated content data and sending the annotated content data and/or modified annotated content data to a device.