Abstract: In accordance with an embodiment, described herein are a system and method for providing a promoted track display for use with a media content or media streaming environment. A media device, operating as a client device, can receive and play media content provided by a media server. An advertisement server can be used to determine advertisements or promoted content to be delivered to the client in connection with the provided media content. One or more promoted tracks, for example songs, music, or other sponsor content, can be surfaced or otherwise displayed at a user interface of the media device via visuals or display queues that are playable upon user-click or other form of selection. Display queues that include promoted tracks can be used to increase promoted track inventory and provide an engaging advertisement format for use by media content partners, for example, music promoters.

Abstract: In accordance with an embodiment, described herein are a system and method for use of dynamic banners for the promotion of events or other information. The system allows for scaling in the management of advertising creatives, by enabling advertisements, promotions, or other information to be generated dynamically in realtime, using a template and set of inputs, for example text, image, voice, or click links. An advertisement server receives advertisement requests from a client, and provides a tag for a dynamic banner, which is sent back to the client; so that a dynamic creative service, which receives a tag for use with a particular event, for example a concert, can determine creative assets to be returned to the client, which are then rendered within the dynamic banner in the form of a promotion.