Abstract: An electronic point of sale and Internet promotional method and system that promotes customer purchases and loyalty at member merchants. The system records customer sales data and, under the control of one or more merchants and a sales promotion computer system, involves generating and storing random numbers at the sales promotion computer system, loading awards records on the promotion system consisting of sales criteria which define customer award entitlements, and comparing customer transaction data received from a sales system with the award records at the promotion computer system to determine if the customer is entitled to an award. If so, one or more of the numbers are printed on a document associated with each transaction. The printed numbers constitute a lottery ticket in a lottery to be drawn on a periodic basis with prizes awarded to ticket holders having a number or numbers which are the same as or are a defined sub-set of the numbers drawn.