Abstract: A method and a system for content delivery based on user preferences are provided. The method includes accessing profiles of a plurality of users, where the profiles include sensitivity of each user to at least one of a cost parameter, a content parameter, a viewing parameter, a hardware parameter, a channel parameter, a network parameter, and an advertising parameter; performing a first trade-off analysis to determine a plurality of content delivery options for providing content to a first user, wherein the first trade-off analysis is based on profile of the first user; generating a first report including at least one content delivery option from the plurality of content delivery options; receiving an input from the first user for optimizing the at least one content delivery option; generating optimized first report including optimized content delivery option; and implementing the optimized content delivery option to provide content to the first user.