Patents by Inventor Chris Farmer

Chris Farmer has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • System and method for controlling real-time bidding for online advertisements
    Patent number: 9563903
    Abstract: A method and system for controlling real-time bidding for online advertisements is disclosed. According to one embodiment, a computer-implemented method comprises receiving a real-time bidding (RTB) request from a bidder. The RTB request contains a campaign target. An online advertisement campaign corresponding to the RTB request is placed. Campaign performance data is received from an impression server and/or an event server. The campaign performance data is compared to the campaign target. Based on the result of comparison, it is determined whether to enable or disable the online advertisement campaign.
    Type: Grant
    Filed: November 6, 2012
    Date of Patent: February 7, 2017
    Assignee: MaxPoint Interactive, Inc.
    Inventors: Ben Haley, Michael Els, Damien Harris, Chris Farmer
  • System and method for controlling real-time bidding for online advertisements
    Patent number: 9501789
    Abstract: A method and system for controlling real-time bidding for online advertisements is disclosed. According to one embodiment, a computer-implemented method comprises communicating with a bidder and an impression server and an event tracking server. The bidder receives a real-time bidding (RTB) request containing an available impression from an exchange and places a bid corresponding to the RTB request. The impression server receives impression requests from a browser and responds to the impression requests from the browser. The event tracking server receives event requests from the browser and responds to event requests from the browser. Campaign performance data is retrieved from one or more of the impression server and the event tracking server and compared to the campaign target. The bidder is notified whether to bid for online advertisement impressions based on the campaign performance data.
    Type: Grant
    Filed: January 25, 2013
    Date of Patent: November 22, 2016
    Assignee: MAXPOINT INTERACTIVE, INC.
    Inventors: Ben Haley, Michael Els, Damien Harris, Chris Farmer, Kurt Carlson
  • SYSTEM AND METHOD FOR CONTROLLING REAL-TIME BIDDING FOR ONLINE ADVERTISEMENTS
    Publication number: 20140040015
    Abstract: A method and system for controlling real-time bidding for online advertisements is disclosed. According to one embodiment, a computer-implemented method comprises receiving a real-time bidding (RTB) request from a bidder. The RTB request contains a campaign target. An online advertisement campaign corresponding to the RTB request is placed. Campaign performance data is received from an impression server and/or an event server. The campaign performance data is compared to the campaign target. Based on the result of comparison, it is determined whether to enable or disable the online advertisement campaign.
    Type: Application
    Filed: August 2, 2012
    Publication date: February 6, 2014
    Applicant: MaxPoint Interactive, Inc.
    Inventors: Ben Haley, Michael Els, Damien Harris, Chris Farmer