Abstract: A method on a computer system for facilitating communications with customers over a communications network is provided. The method includes collecting a plurality of email addresses of customers from a customer database, wherein a telephone number is associated with each email address that was collected from the customer database. The method further includes generating and sending an email to each customer whose email address was collected from the customer database, wherein each email includes customized program logic that sends a message to the computer system when a customer receiving the email interacts with it and wherein the message includes a unique identifier for the customer. The method further includes receiving a message from a first customer, reading the unique identifier embedded in the message, looking up the first customer's phone number in the customer database using the unique identifier and initiating a telephone call to the first customer.