Abstract: The present invention provides for a display assembly for media comprised of first and second oppositely spaced vertical side members having a front and a back. Each of the oppositely spaced vertical side members have corresponding grooves angled in a downward direction toward the front. The display assembly has a plurality of display trays, where each tray has a base, a front wall, a rear wall, and two oppositely spaced apart side walls for supporting the media. Additionally, first and second side rails are mounted on a portion of the two oppositely spaced apart side walls so that when said display tray is inserted into said angled grooves the first and second side rails support the display tray and the media and allow the front wall of the display tray to protrude out from the front of the first and second oppositely spaced vertical side members.