Abstract: Various aspects of the subject technology relate to systems, methods, and machine-readable media for optimizing clustering outputs. The method includes receiving data collected from a plurality of respondents. The method also includes grouping the plurality of respondents to a plurality of response groups based on a plurality of factors. The method also includes calculating, for each question of the plurality of questions, a fractional breakdown of each response group based at least in part on each response to each question. The method also includes calculating, for each response group of the plurality of response groups, a plurality of fractional groupings based at least in part on a grouping map. The method also includes selecting, for each response group of the plurality of response groups, a fractional grouping from the plurality of fractional groupings that satisfies a predefined criteria. The method also includes outputting the selected fractional groupings.