Abstract: Techniques and system are described for a real time bid platform to control output of digital marketing content to a potential consumer. In an example, impression data is generated by a physical retail environment or mobile device of the potential consumer based on a determined location of a user within a physical retail environment. The impression data is used by a digital marketing system to expose bid opportunities to a plurality of advertiser systems via the real time bid platform. The advertiser systems then generate bids based on impression data described as part of the bid opportunity, and may also be based on additional information the advertiser systems have about the potential consumer obtained from third-party systems. The bids are then used as a basis to control output of digital marketing content to the potential consumer.

Abstract: Techniques and system are described for a real time bid platform to control output of digital marketing content to a potential consumer. In an example, impression data is generated by a physical retail environment or mobile device of the potential consumer based on a determined location of a user within a physical retail environment. The impression data is used by a digital marketing system to expose bid opportunities to a plurality of advertiser systems via the real time bid platform. The advertiser systems then generate bids based on impression data described as part of the bid opportunity, and may also be based on additional information the advertiser systems have about the potential consumer obtained from third-party systems. The bids are then used as a basis to control output of digital marketing content to the potential consumer.

Abstract: A system for accessing entertainment options includes a graphic user interface generator that generates program listing display data to display a listing of programs available for downloading to a user on an associated display device. A user may select one or more programs from the listing displayed on the associated display device using the user access device, thereby initiating download of the selected program by the communication component. The storage device stores user history data, which is used to generate recommendation display data based upon the recommendation data to enable the user to view and/or select for download recommended programs. The graphic user interface generator may generate download queue data for display on the associated display device, wherein the displayed download queue data enables the user to view and/or edit the current download status of each program to be downloaded.