Abstract: A product sampling system including a sample code associated with a product sample, and a plurality of sample units provided to a retail location at no cost to the retail location, each sample unit including an indicia indicative of the sample code. The system further includes a database including identification data associated with loyalty members, software for reading the indicia from the sample units at the retail location and debiting a sample price associated with the sample units, and software for indentifying one or more consumers presenting the sample units at the retail location as being loyalty members based on the identification data. The system further includes software for crediting a price reduction equal to the sample price to each consumer identified as being a loyalty member, and for crediting the sample price to the retail location for each of the consumers not identified as being a loyalty member.