Abstract: A method and system are provided which allow for the standardization of object-oriented metadata for units of supplemental data and the improved association of video assets with objects. By defining such a standard, metadata can be added that addresses the lack of creative control and flexibility for authors of supplemental content and interactive elements. The system provided generates objects and a separate object track which is associated with specific assets in the audio/video tracks of produced content. According to one embodiment, the system provided may be implemented to include a central object database. Each object record may include an object's unique identification, a description of the object, and additional production details. Objects may be defined in local and central databases prior to and even during production. By defining a standard for supplemental and interactive data as objects, common objects may be referenced more efficiently, and the objects themselves may be represented (e.g.

Abstract: A method and system are provided which allow for the standardization of object-oriented metadata for units of supplemental data and the improved association of video assets with objects. By defining such a standard, metadata can be added that addresses the lack of creative control and flexibility for authors of supplemental content and interactive elements. The system provided generates objects and a separate object track which is associated with specific assets in the audio/video tracks of produced content. According to one embodiment, the system provided may be implemented to include a central object database. Each object record may include an object's unique identification, a description of the object, and additional production details. Objects may be defined in local and central databases prior to and even during production. By defining a standard for supplemental and interactive data as objects, common objects may be referenced more efficiently, and the objects themselves may be represented (e.g.