Abstract: Techniques for omnichannel data analysis are described, including receiving a sub-atomic interaction set at an omnichannel data analysis engine, transforming the sub-atomic interaction set from a first object to a second object associated with a data cohort, modifying an attribute of the second object to configure the second object to be used in sub-atomic interaction convergence, identifying related interactions from the sub-atomic interaction set to be combined into an atomic interaction, aligning a data attribute parsed from the atomic interaction to identify interaction attributes from data channels monitored by the omnichannel data analysis engine, conforming the data attribute to a unified atomic interaction object definition, evaluating the atomic interaction and the data attribute, extracting a portion of the second object to derive another attribute, performing enrichment set analysis on the second object and data cohort, and generating an output of the analysis.