Patents by Inventor Chris Wilkens

Chris Wilkens has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Local-search optimization and pricing for rich ad allocation
    Patent number: 10755308
    Abstract: Systems, devices, and methods generate a more accurate search advertising auction that considers heterogeneous attributes of advertisements for inclusions into an available advertisement space. Each advertisement considered for inclusion into the available advertisement space may be further analyzed to generate a truthful estimated price for reference during an online bidding for the advertisement space.
    Type: Grant
    Filed: November 23, 2016
    Date of Patent: August 25, 2020
    Assignee: Oath Inc.
    Inventors: Chris Wilkens, Prabhakar Krishnamurthy, Maxim Sviridenko, Ruggiero Cavallo, Darja Krushevskaja
  • LOCAL-SEARCH OPTIMIZATION AND PRICING FOR RICH AD ALLOCATION
    Publication number: 20180114248
    Abstract: Systems, devices, and methods generate a more accurate search advertising auction that considers heterogeneous attributes of advertisements for inclusions into an available advertisement space. Each advertisement considered for inclusion into the available advertisement space may be further analyzed to generate a truthful estimated price for reference during an online bidding for the advertisement space.
    Type: Application
    Filed: November 23, 2016
    Publication date: April 26, 2018
    Applicant: Yahoo Holdings, Inc.
    Inventors: Chris Wilkens, Prabhakar Krishnamurthy, Maxim Sviridenko, Ruggiero Cavallo, Darja Krushevskaja