Patents by Inventor Christa Korol

Christa Korol has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Patent number: 9514479
    Abstract: The present invention is a system, method and computer program product for tracking and measuring digital content that is distributed on a computer network such as the Internet. The system collects online advertisement data, analyzes the data, and uses the data to calculate measurements of the prevalence of those advertisements. The system processes raw traffic data by cleansing and summarizing the traffic data prior to storing the processed data in a database. An advertisement sampling system uses site selection and definition criteria and a probe map to retrieve Web pages from the Internet, extract advertisements from those Web pages, classify each advertisement, and store the data in a database. A statistical summarization system accesses the processed raw traffic data and the advertisement data in the database to calculate advertising prevalence statistics including the advertising frequency, impressions, and spending.
    Type: Grant
    Filed: January 6, 2014
    Date of Patent: December 6, 2016
    Assignee: THE NIELSEN COMPANY (US), LLC
    Inventors: Gregory J. Lauckhart, Craig B. Horman, Christa Korol, James T. Bartot
  • Publication number: 20140122224
    Abstract: The present invention is a system, method and computer program product for tracking and measuring digital content that is distributed on a computer network such as the Internet. The system collects online advertisement data, analyzes the data, and uses the data to calculate measurements of the prevalence of those advertisements. The system processes raw traffic data by cleansing and summarizing the traffic data prior to storing the processed data in a database. An advertisement sampling system uses site selection and definition criteria and a probe map to retrieve Web pages from the Internet, extract advertisements from those Web pages, classify each advertisement, and store the data in a database. A statistical summarization system accesses the processed raw traffic data and the advertisement data in the database to calculate advertising prevalence statistics including the advertising frequency, impressions, and spending.
    Type: Application
    Filed: January 6, 2014
    Publication date: May 1, 2014
    Inventors: Gregory J. Lauckhart, Craig B. Horman, Christa Korol, James T. Bartot
  • Patent number: 8661111
    Abstract: The present invention is a system, method and computer program product for tracking and measuring digital content that is distributed on a computer network such as the Internet. The system collects online advertisement data, analyzes the data, and uses the data to calculate measurements of the prevalence of those advertisements. The system processes raw traffic data by cleansing and summarizing the traffic data prior to storing the processed data in a database. An advertisement sampling system uses site selection and definition criteria and a probe map to retrieve Web pages from the Internet, extract advertisements from those Web pages, classify each advertisement, and store the data in a database. A statistical summarization system accesses the processed raw traffic data and the advertisement data in the database to calculate advertising prevalence statistics including the advertising frequency, impressions, and spending.
    Type: Grant
    Filed: October 25, 2000
    Date of Patent: February 25, 2014
    Assignee: The Nielsen Company (US), LLC
    Inventors: Gregory J. Lauckhart, Craig B. Horman, Christa Korol, James T. Bartot
  • Publication number: 20100191552
    Abstract: This disclosure generally relates to networked computing environments, and particularly to propagating current appointment availability of service providers to potential or existing clients of the service providers in a network environment. In some cases, currently available appointment availability of one or more service providers are provided in a manner that includes computer executable instructions that allow potential or existing clients to book one or more of the propagated appointments that are currently available.
    Type: Application
    Filed: January 21, 2010
    Publication date: July 29, 2010
    Inventors: Patrick Behrens, Christa Korol, William Lange, Greg Lauckhart
  • Publication number: 20050235030
    Abstract: The present invention is a system, method, and computer program product for tracking and measuring digital content that is distributed on a computer network such as the Internet. The system collects online advertisement data, analyzes the data, and uses the data to calculate measurements of the prevalence of those advertisements. The system processes raw traffic data by cleansing and summarizing the traffic data prior to storing the processed data in a database. An advertisement sampling system uses site selection and definition criteria and a probe map to retrieve Web pages from the Internet, extract advertisements from those Web pages, classify each advertisement, and store the data in a database. A statistical summarization system accesses the processed raw traffic data and the advertisement data in the database to calculate advertising prevalence statistics including the advertising frequency, impressions, and spending.
    Type: Application
    Filed: June 3, 2005
    Publication date: October 20, 2005
    Inventors: Gregory Lauckhart, Craig Horman, Christa Korol, James Bartot