Abstract: Embodiments are directed towards a smart sign that provides dynamic content auctions based on device-specific information obtained from mobile devices in proximity of the smart sign. Device-information requirements and content are received from content providers. The device-information requirements include target device-specific information and a price that the content provider is willing to pay to have its content displayed when the target device-specific information is received from a mobile device. Device-specific information is received from each mobile device in the proximity of the smart sign. The auction for the smart sign is performed by comparing the device-specific information to the device-information requirements for the content providers. Third-party content, e.g., advertisement, is selected for the content provider that paid a highest amount of money for the device-information requirements that match the device-specific information.

Abstract: Embodiments are directed towards a smart sign that provides dynamic content auctions based on device-specific information obtained from mobile devices in proximity of the smart sign. Device-information requirements and content are received from content providers. The device-information requirements include target device-specific information and a price that the content provider is willing to pay to have its content displayed when the target device-specific information is received from a mobile device. Device-specific information is received from each mobile device in the proximity of the smart sign. The auction for the smart sign is performed by comparing the device-specific information to the device-information requirements for the content providers. Third-party content, e.g., advertisement, is selected for the content provider that paid a highest amount of money for the device-information requirements that match the device-specific information.

Abstract: Embodiments are directed towards providing a smart sign that enables multi-user interaction that is personalized for each user in proximity to the smart sign based on device-specific information obtained from the users' mobile communication devices. The smart sign determines when one or more mobile communication devices are in proximity to the smart sign. The smart sign communicates with each mobile communication device to receive device-specific information from each respective mobile communication device. The smart sign generates user-specific content for each user of each respective mobile communication device in the proximity of the smart sign. The user-specific content is displayed on the smart sign for viewing or interaction by the users. The smart sign may provide information or content back to the mobile communication device based on interactions by the user with the smart sign.

Abstract: Briefly stated, embodiments are directed towards providing a smart sign that utilizes third-party environmental data to modify its displayed content and display settings. The environmental data includes a current position of the sun, the smart sign's position, weather conditions, and positional data of objects that are in proximity of the smart sign. Positional relationships of the sun and the objects relative to the smart sign are determined based on the positional data of the smart sign, the position of the sun, and the position of the proximity objects. A display change condition is generated based on a combination of the third-party weather conditions and the determined positional relationships of the smart sign, the sun, and the objects in the proximity of the smart sign. The displayed content and at least one display setting of the smart sign are modified based on the display change conditions.

Abstract: Embodiments are directed towards providing a smart sign that dynamically translates content that is displayed on the sign based on a preferred language of mobile devices that are in close proximity to the sign. The smart sign determines when one or more mobile devices are in proximity to the smart sign. The smart sign communicates with each of these mobile devices to determine a preferred language of a respective user of each mobile device. The smart sign translates and displays the content in each of the preferred languages on the sign. In various embodiments, the smart sign can relocate or resize the translated content so that it can fit on a display screen of the smart sign relative to a location of the mobile devices relative to the smart sign.