Abstract: Event organization devices, methods, and programs for organizing a competitive event including at least one sponsor, a plurality of participants and at least one celebrity are provided. The devices, methods, and programs plan the sale of a right to play in a competitive event to the participants and match the participants with the celebrity for only a portion of the competitive event such that each of the participants plays in the competitive event alongside the celebrity during the portion of the competitive event. The devices, methods, and programs calculates revenue to be distributed from the competitive event to at least one of one or more of the participants, the sponsor, and the celebrity.