Abstract: An advertisement element (2) having an underside adapted for positioning on a flat surface and an upper side comprising an advertisement surface with advertisement information, wherein the advertisement surface comprises a plurality of protrusions (12), wherein each protrusion (12) comprises a first display surface (14) with graphics applied to the surface, said surface (14) and graphics being oriented towards a first predefined viewpoint (4) and a second display surface with graphics applied to the surface, said surface and graphics being oriented towards a second predefined viewpoint (6), and wherein the advertisement information comprises a first image (8) composed of the combined graphics on the first display surfaces (14) and a second image composed of the combined graphics on the second display surfaces. A method of creating said advertisement element (2) and a method of capturing advertisement images.