Abstract: A method for adjusting the apparent brightness of a computer-generated hologram display is disclosed. The method comprises: receiving source data representative of a scene to be displayed as a hologram; determining hologram data to display a computer-generated hologram representing the scene; determining a scene energy based on the source data, the scene energy being quantised using a scale which is non-linear and which has a closer spacing between values in a mid-section of the scale than between values towards a minimum and a maximum of the scale; associating the scene energy with the hologram data; controlling a holographic display according to the hologram data and simultaneously controlling an output power of an illumination source of the holographic display according to the scene energy. A holographic display apparatus implementing the method is also disclosed.