Abstract: An applicator system for applying eye shadow is provided that includes flexible body, which may be a bundle of bristles, having a proximal end secured to a handle, and a distal end having a concave shape that is substantially complementary to a portion of a closed eye lid. The concave shape is asymmetrical so that one end of the bristle bundle extends farther out than the other end to facilitate the application of make-up under the brow region and in the corners of the eye area. Eye make-up is preferably applied to the concave brush by a convex-shaped pad of eye shadow in the shape of a cylindrical section having a convex profile that is complementary in shape to the concave profile of the distal end of the bristle bundle.