Abstract: An e-commerce system, method, and non-transitory computer readable storage medium with a computer processor to execute the method is provided for bundling, selling, and delivering do-it-yourself project kits, which include tangible perishable items and associated instructional videos to consumers. The method includes receiving an order for at least one product kit and specifying a recipient and an event date, wherein the kit includes one or more items and an instructional video associate with the item. The order is fulfilled by shipping the item to the recipient a predetermined amount of time before the event date, and transmitting prior to the event date, by operation of the computer processor, a link to the instructional video for viewing by the recipient for a predetermined amount of time after the event date.