Abstract: An electrically illuminated cooler having a temperature insulated general storage chamber and at least one illumination source. The illumination source may comprise a single lighting element such as for example a light emitting diode, which may flash, or a plurality of lighting elements which may be directed to different areas, which may be of different colors, and which may be independently controlled. The cooler may comprise circuitry including switches, flasher, and power storage such as battery cells. The cooler may comprise a fold out tray which itself may be illuminated by the illumination source, or may alternatively or in addition may be internally illuminated. The cover of the cooler may have a compartment which communicates with the general storage chamber but which stores articles out of contact with contents of the general storage chamber.