Abstract: Methods and apparatus are disclosed to assess marketing concepts prior to market participation. An example method includes determining a value for an explanatory variable (EV) associated with a new commercial offering, identifying a plurality of existing commercial offerings based on a similarity metric associated with the new commercial offering, identifying a rank of the new commercial offering based on a comparison between the EV value associated with the new commercial offering and EV values associated with the plurality of existing commercial offerings, and generating the probability of success for the new commercial offering based on the rank of the new commercial offering and in-market performance metrics associated with the plurality of existing commercial offerings.

Abstract: Methods and apparatus to improve market launch performance are disclosed. An example method includes receiving a pre-launch market concept and assessing the concept with a hierarchical framework. Assessing the hierarchical framework further includes identifying a framework dimension, identifying a framework construct associated with the framework dimension, and identifying at least one evaluative factor associated with the framework construct.