Abstract: A biodegradable flexible substrate providing a pressure sensitive self adhering transfer marking. The substrate includes a biodegradable paper liner supporting a biodegradable transfer matrix in the form of an ink matrix bearing a transfer marking, a layer of biodegradable clear adhesive over the ink matrix, and a biodegradable protective paper layer over the adhesive layer. The biodegradable ink matrix includes a layer of biodegradable water based clear ink, a layer of biodegradable colored water based inks depicting graphics, and a layer of biodegradable clear protective ink. In another aspect, a process for producing the substrate, is initiated by laying down a heavy clear water based ink or paint on a release liner, then the colors necessary for the graphic design are screen printed on the clear base and a top clear is added.