Abstract: An applicator applies mascara to a user's eyelashes with a single push of a lever. The applicator has a housing with a front panel having an inwardly contoured surface. Within the contoured surface is an eyelash engagement opening which has a curvature generally conforming to the curvature of the contoured surface. A brush is contained within the housing, where the brush normally resides within a mascara reservoir. The brush has a plurality of radially extending bristles protruding from a shaft. The shaft has a curvature which generally conforms to the curvature of the opening in the housing in which the user inserts the user's eyelashes. Activation means, such as a combination of an extension member and an activation lever, are utilized for selectively moving the brush from a first position disposed within the mascara reservoir to a second position where the bristles of the brush are adjacent to the eyelash engagement opening.