Abstract: A variable price purchasing system and method. The system includes a processor; a database, and a logic that, when executed by the processor, causes the system to perform a method, the method including receiving a description of an item for sale from a seller; receiving an ideal price, negotiable price, and minimum price associated the item for sale; and receiving an offer for transaction of the item from a buyer. The ideal, negotiable, and minimum price are not revealed to the buyer. If the buyer's offer is greater than or equal to the ideal price, or between the negotiable price and ideal price, then the transaction is processed. If the buyer's offer is between the minimum price and the negotiable price, the seller is contacted for approval of the transaction. If the buyer's offer is less than the minimum price, then the transaction is declined.