Abstract: The present disclosure is directed towards benchmarking online activity via encoded links generated by an online activity benchmarking system. The method may include identifying by a server of an online activity benchmarking system, for an information resource, a plurality of encoded links encoded by the server of the online activity benchmarking system and linked to the information resource, receiving by the server, via the identified plurality of encoded links, a plurality of requests to access the information resource, identifying by the server, for each request of the plurality of requests to access the information resource, one or more attributes corresponding to the request, categorizing by the server, the plurality of requests to access the information resource based on the one or more identified attributes, and providing by the server, for presentation, an output indicating statistics corresponding to the categorized plurality of requests based on the one or more identified attributes.

Abstract: Systems and methods of monitoring online activity may include providing, by a server of a linking system, a cookie of the linking system to a client device responsive to receiving a first request from a first resource to access a first link encoded by the linking system and linked to a second resource. The server may identify from the first request, the cookie, the first resource and the second resource. The server may receive from the client device, a second request to access a second link that is encoded by the linking system and linked to a third resource. The server may identify from the second request, the same cookie provided to the client device and the third resource. The server may identify, via the cookie provided to the client device, that the client device has accessed the first, second and third resources.

Abstract: The present disclosure is directed to systems and methods for analyzing content audience by generating respective encoded links for content publishers, determining, for each content publisher, statistics related to user interactions with encoded links, and providing user-specific or aggregate information based on the statistics. The server of a content audience analysis system receives multiple interactions with encoded links generated by the content audience analysis system and linked to resources of a first content publisher. The server may identify from the multiple interactions, multiple cookies assigned to unique client devices. The server may identify second content publishers having resources that were accessed by the client devices corresponding to the multiple cookies via encoded links generated by the server.

Abstract: The present disclosure is directed towards benchmarking online activity via encoded links generated by an online activity benchmarking system. The method may include identifying by a server of an online activity benchmarking system, for an information resource, a plurality of encoded links encoded by the server of the online activity benchmarking system and linked to the information resource, receiving by the server, via the identified plurality of encoded links, a plurality of requests to access the information resource, identifying by the server, for each request of the plurality of requests to access the information resource, one or more attributes corresponding to the request, categorizing by the server, the plurality of requests to access the information resource based on the one or more identified attributes, and providing by the server, for presentation, an output indicating statistics corresponding to the categorized plurality of requests based on the one or more identified attributes.

Abstract: The present application is directed to systems and methods for associating cookies of a linking system to a device identifier of the computing device. A server of a linking system can receive, from a browser of a computing device, a first request to access content via an encoded uniform resource locator (URL) link generated by the server and linked to a web page of the linking system. The server can redirect the browser of the computing device to the web page of the linking system. The server can receive a request to associate a cookie passed to a mobile application installed on the computing device with a device identifier of the computing device. The server can then associate the cookie with the device identifier.

Abstract: The present disclosure is directed towards benchmarking online activity via encoded links generated by an online activity benchmarking system. The method may include identifying by a server of an online activity benchmarking system, for an information resource, a plurality of encoded links encoded by the server of the online activity benchmarking system and linked to the information resource, receiving by the server, via the identified plurality of encoded links, a plurality of requests to access the information resource, identifying by the server, for each request of the plurality of requests to access the information resource, one or more attributes corresponding to the request, categorizing by the server, the plurality of requests to access the information resource based on the one or more identified attributes, and providing by the server, for presentation, an output indicating statistics corresponding to the categorized plurality of requests based on the one or more identified attributes.

Abstract: The present disclosure is directed towards analyzing traffic across multiple media channels via encoded links. The method may include receiving, by a server of a media channel analysis system, identification of a plurality of media channels for which to generate encoded links to a resource, generating, by the server, different links encoded by the server and linked to the resource, assigning, by the server, a respective encoded link of the generated encoded links to each of the identified media channels, determining, by the server, for each of the identified media channels, statistics related to traffic corresponding to the respective encoded link and providing, by the server, an output comprising at least a portion of the statistics.

Abstract: The present disclosure is directed to systems and methods for analyzing content audience by generating respective encoded links for content publishers, determining, for each content publisher, statistics related to user interactions with encoded links, and providing user-specific or aggregate information based on the statistics. The server of a content audience analysis system receives multiple interactions with encoded links generated by the content audience analysis system and linked to resources of a first content publisher. The server may identify from the multiple interactions, multiple cookies assigned to unique client devices. The server may identify second content publishers having resources that were accessed by the client devices corresponding to the multiple cookies via encoded links generated by the server.

Abstract: The present disclosure is directed to systems and methods for analyzing content audience by generating respective encoded links for content publishers, determining, for each content publisher, statistics related to user interactions with encoded links, and providing user-specific or aggregate information based on the statistics. The server of a content audience analysis system receives multiple interactions with encoded links generated by the content audience analysis system and linked to resources of a first content publisher. The server may identify from the multiple interactions, multiple cookies assigned to unique client devices. The server may identify second content publishers having resources that were accessed by the client devices corresponding to the multiple cookies via encoded links generated by the server.

Abstract: The present application is directed to systems and methods for associating cookies of a linking system to a device identifier of the computing device. A server of a linking system can receive, from a browser of a computing device, a first request to access content via an encoded uniform resource locator (URL) link generated by the server and linked to a web page of the linking system. The server can redirect the browser of the computing device to the web page of the linking system. The server can receive a request to associate a cookie passed to a mobile application installed on the computing device with a device identifier of the computing device. The server can then associate the cookie with the device identifier.

Abstract: The present application is directed to systems and methods for associating cookies of a linking system to a device identifier of the computing device. A server of a linking system can receive, from a browser of a computing device, a first request to access content via an encoded uniform resource locator (URL) link generated by the server and linked to a web page of the linking system. The server can redirect the browser of the computing device to the web page of the linking system. The server can receive a request to associate a cookie passed to a mobile application installed on the computing device with a device identifier of the computing device. The server can then associate the cookie with the device identifier.

Abstract: Systems and methods of monitoring online activity may include providing, by a server of a linking system, a cookie of the linking system to a client device responsive to receiving a first request from a first resource to access a first link encoded by the linking system and linked to a second resource. The server may identify from the first request, the cookie, the first resource and the second resource. The server may receive from the client device, a second request to access a second link that is encoded by the linking system and linked to a third resource. The server may identify from the second request, the same cookie provided to the client device and the third resource. The server may identify, via the cookie provided to the client device, that the client device has accessed the first, second and third resources.

Abstract: Systems and methods of monitoring online activity may include providing, by a server of a linking system, a cookie of the linking system to a client device responsive to receiving a first request from a first resource to access a first link encoded by the linking system and linked to a second resource. The server may identify from the first request, the cookie, the first resource and the second resource. The server may receive from the client device, a second request to access a second link that is encoded by the linking system and linked to a third resource. The server may identify from the second request, the same cookie provided to the client device and the third resource. The server may identify, via the cookie provided to the client device, that the client device has accessed the first, second and third resources.

Abstract: The present disclosure is directed towards analyzing traffic across multiple media channels via encoded links. The method may include receiving, by a server of a media channel analysis system, identification of a plurality of media channels for which to generate encoded links to a resource, generating, by the server, different links encoded by the server and linked to the resource, assigning, by the server, a respective encoded link of the generated encoded links to each of the identified media channels, determining, by the server, for each of the identified media channels, statistics related to traffic corresponding to the respective encoded link and providing, by the server, an output comprising at least a portion of the statistics.

Abstract: The present application is directed to systems and methods for associating cookies of a linking system to a device identifier of the computing device. A server of a linking system can receive, from a browser of a computing device, a first request to access content via an encoded uniform resource locator (URL) link generated by the server and linked to a web page of the linking system. The server can redirect the browser of the computing device to the web page of the linking system. The server can receive a request to associate a cookie passed to a mobile application installed on the computing device with a device identifier of the computing device. The server can then associate the cookie with the device identifier.

Abstract: A system and method of analyzing traffic across multiple media channels via encoded links is disclosed herein. The method may include receiving, by a server of a media channel analysis system, identification of a plurality of media channels for which to generate encoded links to a resource, generating, by the server, different links encoded by the server and linked to the resource, assigning, by the server, a respective encoded link of the generated encoded links to each of the identified media channels, determining, by the server, for each of the identified media channels, statistics related to traffic corresponding to the respective encoded link and providing, by the server, an output comprising at least a portion of the statistics.

Abstract: The present disclosure is directed to systems and methods for analyzing content audience by generating respective encoded links for content publishers, determining, for each content publisher, statistics related to user interactions with encoded links, and providing user-specific or aggregate information based on the statistics. The server of a content audience analysis system receives multiple interactions with encoded links generated by the content audience analysis system and linked to resources of a first content publisher. The server may identify from the multiple interactions, multiple cookies assigned to unique client devices. The server may identify second content publishers having resources that were accessed by the client devices corresponding to the multiple cookies via encoded links generated by the server.

Abstract: The present disclosure is directed towards benchmarking online activity via encoded links generated by an online activity benchmarking system. The method may include identifying by a server of an online activity benchmarking system, for an information resource, a plurality of encoded links encoded by the server of the online activity benchmarking system and linked to the information resource, receiving by the server, via the identified plurality of encoded links, a plurality of requests to access the information resource, identifying by the server, for each request of the plurality of requests to access the information resource, one or more attributes corresponding to the request, categorizing by the server, the plurality of requests to access the information resource based on the one or more identified attributes, and providing by the server, for presentation, an output indicating statistics corresponding to the categorized plurality of requests based on the one or more identified attributes.

Abstract: The present application is directed to systems and methods for associating cookies of a linking system to a device identifier of the computing device. A server of a linking system can receive, from a browser of a computing device, a first request to access content via an encoded uniform resource locator (URL) link generated by the server and linked to a web page of the linking system. The server can redirect the browser of the computing device to the web page of the linking system. The server can receive a request to associate a cookie passed to a mobile application installed on the computing device with a device identifier of the computing device. The server can then associate the cookie with the device identifier.

Abstract: The present disclosure is directed to systems and methods for analyzing content audience by generating respective encoded links for content publishers, determining, for each content publisher, statistics related to user interactions with encoded links, and providing user-specific or aggregate information based on the statistics. The server of a content audience analysis system receives multiple interactions with encoded links generated by the content audience analysis system and linked to resources of a first content publisher. The server may identify from the multiple interactions, multiple cookies assigned to unique client devices. The server may identify second content publishers having resources that were accessed by the client devices corresponding to the multiple cookies via encoded links generated by the server.