Abstract: A consumer captures a photograph and associated video and transfers the media to a system server. The system creates a physical print and a unique identifier code of an image of the print. A user can display the print and when a mobile device is directed towards the presented print, the device will initially display the image and its surrounding background. The system then recognizes the presented image as being a system image via the unique code. The device requests the associated video across a network, the server sends the video, and the system then plays the video in the location on the device's display where the photograph image was being displayed previously. The surrounding background can continue to be displayed as well.