Abstract: The invention provides a system and method for electronic distribution of software products via a technician-enabled on-site electronic distribution model that includes a vendor, an electronic distribution system operated by the vendor, one or more resellers, one or more technicians, and one or more end-users. A reseller and a technician associated with the reseller are registered to the electronic distribution system. During an onsite visit to with an end-user, the technician uses the end-user's computer system to access the electronic distribution system and download one or more software products to the end-users computer system. The reseller/technician and the end-user handle the financial transactions involving delivery of the downloaded products to the end-user, while the vendor charges the reseller for the software products downloaded from the electronic distribution system.