Abstract: A system and method for interrelating alternative media-type commerce transactions allow a consumer to select and purchase an A/V product having a particular media-type and track the purchase and the media-type. The system and method include different pricing schemes for each A/V product and each media-type. Each A/V product is associated with a pricing scheme that interrelates pricing for purchases by the same consumer of the same A/V product for multiple media-types. In at least one embodiment, the system allows the consumer to make a second purchase of the A/V product and select an alternative media-type. In at least one embodiment, the first and second products have the same content form and a non-discounted price of the second selected product is higher than a non-discounted price of a first selected product.